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Key Process Partners

Key Process Partners

Key Process Partners  provides coaching and accounting services for organizations with ambitious growth goals.

CLIENT CHALLENGE

Key Process Partners, a company that helps businesses grow their revenue and profit, was in need of a brand new website design that would effectively communicate their services and mission to potential clients. Founder Jen Blondo wanted a fresh and modern design that would highlight their commitment to creating wealth and leadership opportunities for women and minorities.

MY APPROACH

I used the principles of Design Thinking to create a user-centered design for the new Key Process Partners website. The first step was to empathize with the target audience and understand their needs and desires through user research. This involved conducting surveys and interviews to gain insights into what potential clients were looking for in a business growth partner.
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UX DESIGN

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BRAND STRATEGY

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BRAND DEVELOPMENT

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WEBSITE DESIGN

Brand Tone

Key Process Partners’ brand tone is professional, strategic, and empathetic. The company values transparency and authenticity, while also maintaining a focus on achieving results for their clients.
Empowering . Strategic . Innovative . Inclusive. Professional . Efficient . Transparent . Empathetic . Growth-focused . Results-oriented

PRIMARY LOGO

Strategic Planning

Based on my research, I developed a strategic plan for the website design that would address the pain points and desires of Key Process Partners’ target audience. This included creating clear messaging, easy navigation, and emphasizing the company’s mission to create wealth and leadership opportunities for women and minorities.
  • Clear navigation with dropdown menus to easily find information
  • Testimonials from satisfied clients to build trust
  • Calls to action throughout the site to encourage potential clients to take action
  • Easy-to-use contact form to schedule a consultation

Brand Guidelines

I also developed a set of brand guidelines for Key Process Partners to ensure consistency and coherence across all of their branding efforts.  The color palette features Taupe as the primary color, with accents of plum, cafe au lait and black coral. The guidelines specified the exact shades of each color to ensure consistency across all branding materials.

The guidelines specified the use of a modern and professional font for all written materials. The font was chosen for its legibility and readability, as well as its ability to convey the company’s brand tone.

Web Design

Developed Hana’s website to be visually stunning, easy to navigate, and fully optimized for the best possible user experience. Using the latest technologies and techniques, I built a website that not only looked great but also functioned seamlessly, allowing users to browse and purchase products with ease.

Results

The new website design successfully positioned Key Process Partners as a strategic partner for businesses looking to grow their revenue and profit, and increase their financial fluency. By utilizing the principles of Design Thinking, I was able to create a website that effectively addressed the pain points and desires of Key Process Partners’ target audience, resulting in increased traffic and inquiries from potential clients.

Start a Project

Like what you see? Let’s team up and craft your project with style and seamless functionality. Team up with me for a blend of intuitive UX design and exceptional web development. Let’s chat!

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